Customers require customisation, want to stand out and want prints done yesterday. In highly competitive markets, print service providers (PSP’s) needs to connect to their target market using all tools available to achieve the best results. See solutions to help you get these results at the Graphics, Print and Sign Expo, taking place from 14-16 September at the Gallagher Convention Centre.
The average age of print buyers has decreased, with buyers in their mid-twenties expecting results immediately, because they are getting that instant gratification in other forms of technology. The advance in technology available to printers has allowed for the meeting of these demands, as well as to cater for new trends, such as personalisation and differentiation. Millennials want to stand out, be unique, and they want to use print as one of the tools to achieve this.
Printers are seeing the benefits of digital printing, such as speed, which allows for targeted campaigns and ‘real time’ packaging that allows products to go from design to shelf overnight. Another benefit is unique, customised packaging that stands out and gets brands noticed.
Visitors will have the opportunity to see live demonstrations of digital printing solutions to create customised products that will differentiate them from the competition. Visitors can also see the latest solutions in binding equipment, digital packaging solutions, encapsulating/laminating, digital label printing, finishing and more.
Africa Print is a proud media partner of this event, which will take place 9am to 5pm daily. Entrance is free. To register, and for more information, click here. The event is sponsored by Roland and Stixo Signage Supplies.
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GRAPHICS, PRINT & SIGN
Organised by Practical Publishing
+27 11 568 1894
gps@practicalpublishing.co.za
www.graphicsprintsign.com
