SCREEN Graphic Solutions Co. Ltd. has over the years targeted the commercial/publishing, label and packaging fields. In recent years, expectations around the capabilities of digital presses have grown fast in each of these markets. At the same time, the types of solutions required have continued to diversify.
In response to these trends, SCREEN GA has been working to better differentiate its development of products and solutions for individual fields, and increase its ability to deliver new value to its customers. As part of this process, it has updated the logo designs and colours of its Truepress series products for each of the three markets above. The new designs are based on the concepts of tradition and innovation, and use traditional Japanese colour schemes with simple, refined lettering.
The changes intend to clarify SCREEN GA’s development of products and solutions for each of the commercial/publishing, label and packaging markets. The company plans to begin shipping presses bearing the new logos from spring 2023.
Going forward, SCREEN GA plans to continue its development of products with market-specific branding to be better able to differentiate the solutions it can deliver to each field. It is also focused on continuing its efforts as a solution creator.
THUNDERBOLT SOLUTIONS
+27 11 657 7000
www.thunderbolt.co.za
