In recent years, the growing awareness of corporate and product brand image has led to a continuous increase in demand for higher quality product labelling and packaging. At the same time, there has been a growing need for the ability to use the blue colours often required for corporate designs and product packaging with digital label presses to provide greater flexibility and impact.
In response to these trends, SCREEN GA has developed ‘Truepress ink for L350UV Blue’. This new blue ink is designed for use with the company’s Truepress Jet L350UV+ system, a high-end UV inkjet label printing model that also features industry-leading print speeds of up to 60 metres per minute, wide media compatibility and outstanding operability. SCREEN GA’s exclusive expertise has enabled it to successfully extend the blue colour gamut to its maximum potential.
The system’s ability to handle blue ink in addition to conventional CMYK and white inks allows it to faithfully reproduce blue colours in corporate designs that were previously difficult using process colours alone. It can also precisely output a wide range of blue tones frequently used on the packaging of items such as cosmetics, toiletries and body care products. These expressive capabilities help to improve brand image and create products that truly stand out from competitor items in the marketplace.
SCREEN GA www.screeneurope.com
