The Truepress JET 520HD AD and Truepress JET 520NX are the second and third digital printing machines of the SCREEN 520HD series that French printing house TagG Informatique has acquired.
The company acquired the two SCREEN Truepress JET inkjet presses to increase both the speed and capacity of its production, while achieving high print quality results. ‘We chose the two SCREEN digital printing machines for their speed, high uptime and high print quality, which is comparable to, or even better than, offset printing, offering TagG’s clients a competitive print-cost ratio,’ said Hervé Lesseur, CEO of TagG Informatique. ‘Additionally, the vibrant colours and sharp details that can be printed on a wide range of paper substrates stood out,’ said Lesseur.
What sets apart the Truepress JET 520HD series for commercial printers is its unique printhead technology. The press is able to accurately place down to 2-picolitre droplets, the world’s smallest level of ink droplets, precisely where the dots are required on paper as it moves through a high-speed web transfer system. Combined with the maximum printhead resolution of 1200dpi, the Truepress JET 520HD series can clearly image detail smaller than 0.10 of a point. The result is a sharp, eye-catching finish with no ink spread. This way, the Truepress JET 520HD series achieves the colours, textures, details and solid ink areas expected for high-end publication and commercial work. For direct mail advertising, the enhanced design opportunities improve response rates of personalised marketing campaigns, making the Jet520HD an appealing alternative to offset/digital hybrid and toner-based production.
TAgG’s new Truepress JET 520HD AD is SCREEN’s machine with the most advanced dryer unit. It combines a constant temperature dryer with heating rollers to deliver a superior drying performance.
Using SCREEN’s SC inks extends a print house’s paper choice to standard offset coated stocks, removing the need to purchase and stock expensive inkjet-treated paper. There is no need to use a primer, thanks to SC and SC+ inks’ breakthrough absorption technology, which eliminates any pre-processing or additional primer coatings that are typically required to print to standard offset coated papers. Energy consumption is minimised and issues with heat, such as excessive drying, are avoided. Printing directly to the paper saves time and money and preserves its surface texture. This opens up a range of new possibilities and markets for inkjet printing, including commercial print, catalogues, magazines and high-end books.
‘In fact, we’ve achieved a noticeable improvement in colour accuracy and detail, with the new SCREEN presses enhancing the overall impact of TagG’s printed materials. Their print quality is even better than offset: colours are vibrant, and details are sharp,’ said TagG’s CEO Hervé Lesseur. He added that it was important for SCREEN’s SC+ ink to be fully compliant with France’s stringent regulations. ‘This certification is crucial for TagG’s sustainability efforts to minimise our carbon footprint. SCREEN was the only manufacturer that could issue such documentation.’ TagG expects that the new investments will enable business growth of between 10% to 12% in 2024.
The SCREEN Truepress JET 520HD AD and the SCREEN Truepress JET 520NX each serve different needs for TagG. The JET520HD AD can be used for direct mail, while the JET 520NX works best for transactional print jobs. TagG sees two distinct developments in these markets: direct mail is growing slightly, and at the same, the transactional market is shrinking. Lesseur said, ‘The decreasing volumes in the transactional market therefore require modern and cost-effective solutions. At the same time, the growing direct mail segment requires more creativity and product innovation, as well as personalised printing with print quality at least matching that of offset printing. This is what TagG has been offering for the past 5 years with our first SCREEN Truepress JET 520HD+.’
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