Ricoh has made a significant investment in PTI Marketing Technologies, a Web-to-print and marketing personalisation solutions provider for both enterprise users and print service providers. The investment will be used to enhance the development of new marketing collateral management tools to help enterprises and commercial printers with efficiencies and growth.
It is another strategic move by Ricoh to provide complete, end-to-end production print solutions for customers to ensure they are equipped with the necessary resources to become marketing service providers, including marketing automation and brand management, said Richard Pinker, MD of Ricoh SA.
Ricoh enables companies of all sizes around the world to expand their businesses with tools such as data intelligence, document management software, digital printers, and other solutions so that they can gain competitive advantage.
Ricoh and PTI will bring new technologies, software and services to market to enable companies to drive relevant, multichannel marketing campaigns at the global, regional and local levels.
This complements Ricohs existing programmes: Business Booster and Business Driver. These value-added initiatives aim to help companies quickly pursue a more productive and profitable business strategy.
Ricoh customers can now extend that capability beyond the enterprise with this investment in PTI, making it easier to expand their portfolios from just one print channel, such as direct mail, to a full spectrum of multichannel communications, driving value and growth for their businesses and their clients.
Today’s commercial printers want solutions beyond the traditional print services to help them stay a step ahead of the competition, said Pinker. This is the goal of our Print and Beyond initiative – to enable customers to drive new revenues, increase effectiveness, and seek efficiencies to lower costs, no matter what direction they want to take their business or department. From data analytics to brand management to our new Clickable Paper tool, there are a wealth of offerings that can bring value-added benefits to any portfolio – beyond traditional hardware.
After many years of software development, it is especially gratifying to know that an industry leader such as Ricoh has recognised the importance of the marketing operations technology space to such a degree that they are making a strategic investment in our company, said Coleman Kane, president and CEO of PTI Marketing Technologies. Ricoh’s investment, combined with their expertise and worldwide footprint, will allow PTI to expand rapidly and deploy our MarcomCentral and FusionPro software globally. The combination of Ricoh’s best-of-breed solutions with PTI software will help both organisations stand apart from the competition.
In 2011, the companies announced that Ricoh will offer a cloud-based software solution that supports a multitude of output delivery formats for print and other media, including PDF, AFP and HTML e-mail based on PTI’s SaaS software, MarcomCentral. It enables enterprises to provide distributed agents, salespeople and others with access to brand-driven collateral.
