Ricoh’s Pro VC70000 recently won the Printing Industries of America’s (PIA) InterTech award. Judges cited that it ’was seen as a definite innovation for inkjet production presses’ and pointed to its ability to print on commodity papers, including coated, without requiring pre-treatment. They were also impressed by the image quality and substrate versatility.
Mailing and Marketing Solutions (MAMS), the print, mailing and postage business in Leeds in the UK, is using a Ricoh Pro VC70000 to replace poly- and paper-wrapped communications and magazines with recyclable, bio-degradable paper. The new device means MAMS can personalise the wraps or target off-the-page adverts.
‘The kinds of application that Mailing and Marketing Solutions are using show South African printers that we now have more opportunities to meet the evolving needs of customers, for example those that want solutions such as environmentally friendlier communications that signal their action as a sustainable brand to meet the requirements of specific market demographics,’ said Vaughan Patterson, head of commercial and industrial Print at Ricoh SA, ‘Brands can now put their magazines or other pieces into recyclable, bio-degradable wraps instead of plastic bags. That makes a definitive statement.’
‘The quality we can achieve is fantastic in itself but, coupled with the advantages of personalised messaging and short run, fast turnaround production, we feel that this moves the business forward strategically,’ said Anthony Krajniewski, director, MAMs. ‘The ability to print on standard, non-specialist coated or uncoated papers makes a world of difference to a commercial printer today. With our world-leading capacity within paper wrapping, our client base required us to find a solution for short run full colour campaigns. The new Pro VC70000 provides this option. It is commercially more viable than traditional offset printing.’
The Ricoh Pro VC70000 was developed to accelerate the transfer of offset print volumes to digital. Its groundbreaking, international award winning, 43 patent holding dryer, quickly evaporates moisture. This makes a compelling commercial case as it enables high resolution printing at 150 metres per minute on a much broader media range including offset coated papers. Its extended colour gamut also ensures output is now practically indistinguishable from offset printed products. It will provide MAMs with the ability to cost effectively produce high quality print that meets the demands of high-speed production applications such as direct mail and critical communications.
At FESPA in May 2019, the Pro VC70000 also won an EDP award in the Commercial Printing Systems Web Fed Printer category. EDP looks at the top developments in print production tools, software developments, substrates, inks, materials and finishing systems.
RICOH SOUTH AFRICA (+27 11) 723 5000 info@ricoh.co.za http://www.ricoh.co.za
