Pyrotec announced the winners of its annual Pyro Inspiration Awards at the Michelangelo Hotel in Sandton Square, Johannesburg on the 7th of November 2012. This comes after a year of adjudication of superior on-pack activity and culminated with twelve finalists contending for top honours.
Designed to recognise and reward superior on-pack activity and to establish on-pack as a stand-alone media category, the awards were engineered by Pyrotec PackMedia, which offers on-pack promotion and communication solutions. This year’s awards showcased exciting new innovations in on-pack, and the finalists were judged on originality, impact and clever use of space.
Ravi Naidoo, founder of Interactive Africa and Design Indaba, kept guests mesmerised with his presentation on Inspirational Design, which included examples of inspirational on-pack innovations. His presentation showcased some of the creative talent South Africa holds, and left the audience feeling stimulated and invigorated.
Promotional Category:
Winner: Ice Age Fix-a-Form® was awarded first place in the promotional category for its functional yet eye-catching promotional campaign, which encouraged healthy eating amongst its target audience and offered consumers many opportunities to win. Jan Louw from Ideafruit accepted this prestigious award.
Second place: Colgate’s reverse printed label was awarded second place for its functional, easy-to-understand, user-friendly label, with Luthando Nqulwana accepting the award on behalf of Colgate-Palmolive.
The Winner: Informational Category
Johnson & Johnson’s Rehidrat’s bold and eye-catching Fix-a-Form® Leaflet Label was awarded the first and only prize in the Informational Category, with Engela Du Preez of Brain Reserve accepting the award. Judges commented that the on-pack device was well-designed, easy-to-read, contained all the relevant information and encouraged customers to read further.
