Mario Pereira, Bytes Document Solutions Divisional Director: LaserCom, addresses how to pack a (marketing) punch with promotional printing.
In an environment where customers are demanding personalised communication, promotional printing is an ideal tool to maintain brand awareness. At the same time, combining personalised marketing messages with must-read documents ensures that a company’s brand message is delivered effectively.
Businesses are forever looking at new ways to communicate with their end-customers often to the detriment of some of the channels that are already in place and can deliver greater value.
An example of such a situation is how businesses can use their customer statements – in which they make significant investments – to greater effect. With consumers spending an average of forty two and a half seconds reading their bills, the opportunity to do more with that piece of paper is an obvious one.
Through promotional printing the statement can include:
· Graphical representations of transactions to add interest
· Dynamic content and personalised messages to appeal to the reader
· Proactive marketing advertisements and cross-selling opportunities
· Selling of advertising space
The benefits gained from ensuring your statements are making the best impression and delivering the most return on investment are numerous as businesses will:
· Lower direct marketing costs
· Strengthen and lengthen customer relationships
· Increase revenue
· Improve their brand image and brand experience
In essence, effective promotional printing will transform your statements from a simple piece of paper to a living document that will continue to build your brand and mine opportunities.
