Mondi recently announced its new brand identity. According to the company, people form their first (and often their last) impression from the way we look, before they even hear what we have to say, so visual identity matters.
Mondi believes it is a confident and modern company with a vision to contribute to a better world, to be an employer of choice, and to be a global benchmark for its industry in quality, innovation and customer service. Mondi has designed its brand to capture its spirit of creativity and innovation, and its openness to exploring new ideas.
‘As a company, our visual identity is our clothing. It creates a first impression for people,’ said Sara Sizer, group communication and marketing director. ‘Often it’s the way we talk, more than what we say, which determines how we make each other feel. From a branding perspective this means evoking emotions that you want your brand to be associated with. Mondi aims to be caring, responsible and transparent in its relationships with all its stakeholders.’
Earlier this year, the company asked some of its Mondi colleagues to help create the key element of its new look that reflects its heritage in paper – beautiful brushstrokes – bringing together different shapes, textures, colours and movement.
They are all hand-painted, individual and capture the spirit of Mondi. They say a lot about who Mondi is: the vibrant colours, dynamic flow and (almost) endless variation reflects Mondi’s diversity, energy and fresh thinking.
MONDI www.mondigroup.com
