Mohawk, in partnership with Arjowiggins Creative Papers, has introduced a comprehensive portfolio of colour and special finishes in the updated Curious Collection.
The refresh to the Curious Collection grade is the result of an extensive review of colour palettes and finishes. The resulting updates to the portfolio include:
· Addition of 15 new colours to Curious Collection Metallics.
· Launch of an innovative new line: Curious Collection Alchemy.
· Discontinuation of Curious Collection Cosmic.
Mike Madura, VP, Product Development and Management at Mohawk said, ’The work done by Arjowiggins Creative Papers to update the Curious Collection is thoughtful and carefully conceived. Curious Metallics’ new colour palette is both timeless, very in-the-moment and the new Alchemy is evidence that the team at Arjowiggins are leaders in sophisticated papermaking innovation.’
Alchemy represents a true innovation in papermaking. Designed to deliver the effect of hammered, weathered metal in a tightly curated colour palette, Alchemy is a unique offering in fine paper. Offered in five colours, in 80 text and 111 cover, this dynamic new surface has been designed to capture the character and patina of work metal. The five new shades are: Silver (Ag); Titanium (Ti); Gold (Au); Copper (Cu) and Platinum (Pt).
This exciting, updated range of colours and finishes can be seen in the brand new Mohawk Curious Collection swatchbook available early November 2018. Designed by Hybrid Design of San Francisco, CA, the new book incorporates the new additions and has removed any discontinued items in the portfolio. The Curious Collection swatchbook was skillfully printed and finished by Fey Printing of Wisconsin Rapids, WI and includes a comprehensive description of product details as well as printing techniques.
The refreshed line of the well-established Curious Collection Metallics now offers a total of 31 design-friendly colours, including 15 brand new shades. Now more than ever, this portfolio of text and cover weight papers are the perfect choice for projects across the print and packaging spectrum that benefit from an added metallic shimmer. New shades include: Pink Quartz; Aloe; Aquamarine; Champagne; Rose Gold; White Silver; Iceberg; Eucalyptus; Chartreuse; Magma; Peacock; Abyss; Electric Blue; Chestnut and Night.
