The Landa S10 Nanographic Printing® Press brings significant value to packaging and commercial print applications, excelling in short to medium runs with incredible efficiency and versatility. Primary Color, based in Cypress, California, has invested in this press.
Primary Color President Dan Hirt said that the decision to purchase the S10 came shortly after a team from Primary reviewed Landa press samples at Printing United, in October 2022. ‘We were more impressed than we ever expected to be by any vendor, especially when we looked at the other presses in the category and realised that Landa had jumped a generation ahead of the others.’
Sharon Cohen, Chief Business Officer at Landa Digital Printing, said, ‘Primary Color has decades of success in design, engineering and printing that have made it the printer of choice for hundreds of North America’s most powerful entertainment, automotive, and retail brands. From now on, the Landa S10 will produce these jobs with the consistency, accuracy, and quality these brands demand, but with tremendously reduced human intervention and material waste. Landa is proud to have a role in producing such high-profile work and looks forward to helping the company achieve many more successes as our partnership continues.’
In terms of the work Hirt and his team have in mind for the S10, it’s expected that the press will grow Primary’s short-to-medium run POP business, which is currently run on offset or the company’s existing, traditional digital presses. ‘The S10’s wider caliper will accommodate thicker substrates, which are tough on those machines,’ Hirt said. ‘We’ll have a better shot at success with the Landa.’
Hirt also talked about options made possible by the S10’s 104.14cm (41 inch) format, which he says gives Primary a great deal more flexibility. ‘Initially, we just wanted to replace the current digital presses we have, and then we realised that the S10 could also take work off the 41” offset press and some small format presses. We can share sheets, hold less inventory, and generally swap-out jobs as needed,’ he said.
Designed to produce vibrant colours on any paper stock while minimising waste, the B1/41’’ format digital sheetfed press offers industrial capacity with all digital advantages such as variable data, unlimited spot colours on a single page, collating option, near-zero make-ready time and more, while avoiding the limitations of offset make-ready costs and constraints.
LANDA
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