As Reflex Labels continues to expand and innovate, the investment in SCREEN digital inkjet presses ensures that they remain at the forefront of the label printing industry, with their printing process interchangeability providing their clients with unmatched quality, speed, and reliability.
Reflex Labels has consistently expanded both within the UK and internationally with their drive to continually invest in the latest label printing solutions. The company continues to demonstrate its commitment to delivering quality labels to a variety of clients by investing in a second SCREEN Truepress LABEL 350UV SAI-S digital inkjet press in less than one year, and the third in the group.
‘We are constantly looking for ways to provide the best solutions for our clients,’ said Ian Kendall, CEO of Reflex Labels. ‘Our investment in three SCREEN digital label presses is about more than just buying new equipment; it’s expanding our ability to deliver exceptional labels that meet our clients’ needs in terms of quality and turnaround times. To do that, we needed a reliable partner with a reliable digital printing press.’
Reflex Labels’ relationship with SCREEN formally began after an acquisition of an Australian company already using a Truepress LABEL 350UV SAI-S. During the transition, Kendall enquired about a familiar downtime issue they were having with the digital equipment and was surprised to learn that breakdowns were practically non-existent. This discovery confirmed his decision to invest in SCREEN digital label solutions with a new inkjet label press in the UK.
Following the success of their first two Truepress LABEL 350UV SAI-S presses, at a third location, Reflex Labels increasingly needed to print high-opacity whites onto clear plastic substrates, while the current SCREEN press’ were consistently producing white optical density for solid coverage on transparent films comparable to analogue printing. Rather than moving the orders or the current press, their team decided to invest in a third press and boosted production and profitability, all while delivering even better opaque whites.
For Reflex Labels, this investment wasn’t about replacing analogue equipment with digital, but about using both technologies in a complementary manner, giving them the flexibility to choose the best printing process for each job.
Often, they will receive an initial order from a new client of around 20,000 labels. For runs that size, the Truepress LABEL 350UV SAI-S is perfect. It delivers the quality they expect, fast, and with minimal human intervention. The customer will see the labels, and impressed with the speed and turnaround times, will expand their next order to 2 million — an amount more suitable for traditional analogue printing methods.
It’s during the transition between different printing methods where Reflex Label’s own experts excel. When shifting from digital to analogue, it’s essential to have skilled and knowledgeable people to ensure the designs and the colours stay exactly the same.
‘That’s massive part of what we do,’ Kendall said. ‘Our aim is to make the same beautiful label, and we have a massive army of experts to guarantee and maintain our colour management. Regardless of what printing method we use, nothing leaves our facilities with a delta E reading of more than two, and that takes a lot of skill, dedication and investments in the right technology.’
‘It’s about meeting and exceeding expectations,’ Kendall concluded. ‘The excellent print quality allows us to match and exceed client expectations while still being a robust piece of hardware. For other digital technologies you rarely put just one unit in. You usually need to install a second label press for when the other goes down. In locations where we have a SCREEN equipment, that’s not an issue, it just works. It meets or exceeds our expectations, which lets us focus on growing our business.’
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