Kodak hosted a successful Partner Kick-Off Event In Dubai, underlining its commitment to its Middle Eastern, African, Russian and East European partners. More than 38 partners from 30 countries attended the two-day event, which ran 26-27 March.
Kodaks senior management team detailed its strategy for growing its partners businesses, while Kodaks product experts explained the companys latest print solutions. Kodak also held a Gala Awards Night to thank its partners for their outstanding performance in 2012.
The theme for the event was Together to the Top. Partners stayed at the worlds tallest hotel, the JW Marriott Marquis, while the kick-off event was staged at The Palace Downtown Dubai, right under the worlds tallest building, the Burj Khalifa.
The agenda comprised presentations on Kodaks latest solutions for key sectors, including pre-press, packaging, commercial and publishing. Kodak experts also discussed the trends shaping these markets, and how its partners can capitalise on them.
Direct and first-hand communication
Kodak is always keen for its partners to hear first-hand about the impact of its solutions, and invited customers to share their experiences. UAE-based commercial printer, Spectrum Printing, discussed how it has increased productivity and broadened its portfolio using the KODAK NEXPRESS Digital Production Color Press. Meanwhile Turkey-based Dereli Graphics talked about its successful implementation of the KODAK FLEXCEL NX System.
Morocco-based partner, Amigraph, was also on hand to discuss how its helping its customers to increase their output and enhance their green credentials using KODAK SONORA XP Process Free Plates.
Driving efficiency
Kodaks Marketing, Operations and Customer Support Teams also ran sessions to explain the changes taking place at the company, and highlighted how Kodak can help them become a more efficient operation.
Komal Sharma, MD and VP Sales for Kodak in the MEAF region, said, Our channel partners are crucial to our ongoing success. As ever, it was great to meet up with them, answer their queries, and find out what issues their customers are facing on the frontline. Theres always a buzz around the Kick-Off Event because our partners look forward to hearing about all the innovative print solutions we have in the pipeline. When they get home, theyve a much better understanding of how KODAK Solutions can overcome their customers specific challenges and grow their businesses.
This year our partners were particularly impressed by our new KODAK NEXPRESS Gold Dry Ink, which guarantees high-impact print products, as well as the FLEXCEL NX Direct System for top-quality direct engraving, and the SONORA XP Process Free Plates, which saves users money and enhances sustainability.
