HP Inc. will demonstrate the #wonderofprint and its possibilities with the company’s latest solutions that are transforming businesses all over the world.
At Labelexpo Americas from September 25-27, visitors will be inspired in Brandland, put labels through resistance tests at the Pack Ready for labels station, see HP SmartStream Collage in action, and learn about the HP Indigo never-seen-before security and brand protection with an escape room experience.
‘Digital adoption is growing, and converters need more sophisticated solutions to differentiate themselves and effectively add value to brands,’ said Dave Prezzano, vice president and general manager, Graphics Solutions Business, Americas, HP Inc. ‘HP Indigo’s platform for digital labels and packaging production empowers converters to embrace the possibilities of print to create, innovate, and grow their business profitably. By optimising supply chain and meeting sustainability goals all while helping brands engage with their consumers with state-of-the-art automated design and production management tool – HP Indigo is helping them, and their customers, thrive in a changing world.’
During the last year, the second dedicated shrink-sleeve HP Indigo 8000 was installed in the U.S. for serving the fast-growing craft beverage market. Narrow web converters are successfully entering the flexible packaging market, leveraging the newly released Pack Ready Lamination – an easy-to-use, simplified entry point to flexible packaging applications that allows you to produce industry-standard laminates with zero cure time.
Laminate tubes are another example of a market in need of digital advantages. HP Indigo customers around the world are already leveraging the HP Indigo WS6000 series presses to answer the market demand. In the last year, tens of millions of laminate tubes were printed using HP Indigo presses, including a major Korean cosmetic brand that moved production to digital for anti-counterfeiting and consumer relationship purposes.
At Labelexpo 2017, the company announced HP Indigo GEM, the breakthrough one-pass digital embellishments solution. This year, the HP Indigo GEM is in first stage of beta customer testing and the first U.S. beta customer is Innovative Labeling Solutions (ILS).
‘The HP Indigo GEM is a dramatic revolution in digital printing industry enabling us to bring a fully digital printing solution, including embellishments, to the marketplace,’ said Jay Dollries, CEO, Innovative Labeling Solutions. ‘The cutting-edge technology delivered by HP Indigo GEM removes limitations allowing for embellishments to vary across labels further helping our business to be dynamic and responsive to deliver a broad range applications and creative capabilities.’
HP is also announcing collaboration with LEONHARD KURZ Stiftung & Co. KG, a leading provider of foils, to ensure compatibility of their products with HP Indigo GEM. Additional compatible foils will be available from K Laser Technology.
Continuing the innovation, the narrow web flagship labels and packaging press, HP Indigo 6900, offers converters new solutions to enable accelerated business growth by a set of easy-to-use tools driving new applications while improving operational efficiency.
HP Indigo 6900 enables converters to:
- Print high-performance applications: Pack Ready for Labels, extended to HP’s entire labels and packaging portfolio, improves the performance against water, chemical, and temperature exposure based on a new UV curable additive added to off-the-shelf varnishes, cross-linking the label’s construction. With Pack Ready for Labels, converters can print more types of labels and eliminate costly lamination processes.
- Enhance brand protection: as a leader in digital print solutions for brand protection, the HP Indigo 6900 supports a wide variety of solutions including inks and software tools. The newly introduced HP Indigo ElectroInk Invisible Yellow and Blue are only visible under UV light, delivering high performance for security applications. Coupled with new software and cloud-based solutions that allow anti-counterfeiting marks, micro text fonts, and protected track and trace solutions, converters can offer unique layered security, static and serialised, for brand protection.
- Open the full metallic gamut: HP Indigo ElectroInk Silver combines metallic effects with digital capabilities in one printing process, saving on metallic substrates and allowing innovation with clear media. The ink has been successfully adopted by over 100 customers and utilised for a variety of end-use markets including health and beauty, beverage, and household.
With over 150 HP Indigo 20000 units in the market, current and new converters will continue to benefit from continuous HP Indigo innovations that improve efficiencies through production. The digital press enables flexible packaging converters to disrupt the conventional flexible market. It helps label converters grow their business by diversifying to additional applications and large labels. New features and solutions debuting at Labelexpo showcase HP’s ability to help converters respond to market demands.
New capabilities allow users to:
- Print anything: with an extended media gamut and enhanced support of extra stretchable substrates and support of paper substrates up to 350 microns, converters can take on any print job. ILP 030 primer is now available for use with the HP Indigo 20000, opening new possibilities in pressure sensitive labels.
- Stand out from the rest: premium White ElectroInk brings high opacity white printing to flexible packaging, shrink sleeves, IML and others with a thin, dry layer of ink ready for lamination and other post print processes right off the press.
- Be sustainable: concentrated ink reduces oily waste from the press by up to 50 percent compared to previous ink supplied, as well as reduced transportation impact (1).
- Take on One-Step Production: expanding the range of converting solutions, ABGs ILC760 enables efficient and economical one step applications production including shrink sleeves, flexible packaging, IML, tubes, wrap around and more. The new ILC760 enables the top coating and slit-rewind in line with the press using industry standard water based and UV coatings.
The latest Production Pro digital front end (DFE) eliminates prepress bottlenecks by delivering scalable RIP performance to process today’s most complex jobs including mass customisation, security, and variable brand protection data. Production Pro is up to five times faster compared to the previous versions (2) and provides converters with a single point of control to manage production and colors across multiple HP Indigo digital presses. Colour management is powered by Esko, enabling customers to manage colour accurately, consistently and predictably.
HP is also now offering Esko Automation Engine QuickStart for Labels, an out-of-the-box workflow solution that automates label production. It integrates with HP Indigo presses and MIS systems, connecting the entire label production team via its intuitive web-browser based interface. Automation Engine QuickStart for Labels enables converters to handle up to 50 percent more jobs with the same headcount (3) and meet tight production deadlines for short-run print jobs.
HP SmartStream Collage, an automated variable design feature for HP Indigo printing, is making its worldwide debut at Labelexpo. Following the huge success of HP SmartStream Mosaic, HP SmartStream Collage allows converters to create large numbers of unique designs by manipulating elements randomly for unprecedented packaging impact. The new feature, part of HP SmartStream Designer, is expected to be available later this year.
With over 7000 converters and PSPs and 17,000 registered users globally, HP PrintOS is a secure, industry-leading cloud platform with web and mobile apps connected to HP presses and printers. PrintOS enables converters and PSPs to manage and control their print operation from anywhere at any time.
New PrintOS Advancements include HP PrintOS Marketplace, a disruptive cloud-based solutions community to enable on-demand subscription to a wide variety of value-add workflow apps and licenses, plus a community of ideas, services and more, from HP and any third-party vendor. The first third party apps on PrintOS Marketplace are:
- PACKZalyzer: Designed for labels and packaging, Hybrid Software’s PACKZalyzer automatically detects and corrects common print file issues such as barcode validation, white overprint, minimum line thickness, font size, and more.
- AutoFlow: a smart, scalable, rule-based pre-press automation solution from OneFlow Systems. It automates repetitive actions, including artwork fetching, checking, fixups, and page manipulations helping to speed time to print.
Additional HP PrintOS advancements include:
- PrintOS OEE: Empowers Converters to use the industry standard Overall Equipment Effectiveness (OEE) methodology to gain insights into HP Indigo press efficiency.
- EPM Preflight: Using the HP Indigo EPM printing mode increases press productivity by up to 33 percent and reduces costs compared to traditional CMYK printing (4). The new PrintOS EPM Preflight feature replaces manual file analysis and offers an effortless way to check Enhanced Productivity Mode (EPM) compatibility of PDF files submitted to HP PrintOS Box. Within seconds, it provides a go, no-go decision regarding EPM compatibility of each job.
(1) Oily waste saving was calculated in Mass balance testing. Shipment saving was calculated by comparing ink shipment of 23% solids vs. 35% solids.
(2) Based on job basket analysis and field tests.
(3) Based on Esko’s calculations and assumption.
(4) An additional 1200 sheets to the 3600 original sheets equal to a 33% increase in productivity, when comparing CMYK to EPM printing (1200/3600).
