Printing businesses need to be aware of the evolving trends in commercial and digital printing, and advancements in the technology. All business are different, and need specific solutions that are right for them.
According to Printing SA, ‘It is important to continuously invest in technology upgrades and innovation to enhance the efficiency and competitiveness of your printing business. Exploring opportunities to adopt new printing technologies, automation solutions, or digital marketing strategies can differentiate your offerings.’
Although it’s good to purchase the latest equipment, a printer is a big investment, and there are several considerations when wanting to expand your fleet. Firstly, consider which new areas of growth you’d like to take advantage of, or which new offerings or services you’d like to add to your business. Discuss these with the print distributor so that they can recommend a printer that aligns with your business goals. If you’re buying a printing brand that is different to your existing fleet, it’s also important to see if your new purchase will complement your existing products.
Secondly, when investigating which company to buy your equipment from, be aware of the financial solutions they offer, such as rental solutions or financial assistance. Some companies also have demonstration centres where you can test out media on the printers to see how they perform.
Then there is after sales support and training. Investigate if the company you plan to buy from will support you beyond the installation and if they have technical experts that will promptly assist you when your printer experiences issues. It’s also a bonus if the company offers training so that your operators can quickly learn how to make the most of the new printer.
Visitors at the Africa Print Expo will have the opportunity to see the latest commercial printing technologies live and in action and chat with experts about the best solution for their unique business needs. You can also speak to company representatives about your business goals, the financing solutions offered, after sales service and support.
Visitors at the expo will also have the opportunity to engage with industry-leading companies who will also showcase their latest label printing solutions, as well as packaging, encapsulating and laminating, branding, binding equipment, graphics, digital printing and other cutting edge technology.
Please register online for free attendance to the Africa Print Johannesburg Expo, taking place 11-13 September at Gallagher Convention Centre from 9am-5pm.
AFRICA PRINT EXPO
+27 11 568 1894
www.africaprintexpo.com
