Esko and HP have partnered to deliver an integrated solution for the production of digitally printed packaging. The partnership is set to help packaging converters streamline and automate the packaging value chain and enable brand owners to leverage the unique capabilities of digital print for packaging and reap the benefits of true consumer engagement.
Traditionally, packaging production lines involve multiple stakeholders, meaning final delivery timelines can take several months. The integrated platform from Esko and HP will manage content and data across the value chain, allowing contributors to collaborate on packaging projects and reduce the overall lead time from months to weeks. Using an integrated web portal, brand owners will be able to order their packages from converters on-demand, reducing order delivery times from weeks to days, decrease stocks and reduce overall cost. The new solution will enhance visibility and control to the brand owners and increase press capacity of packaging converters.
At drupa, Esko and HP will showcase the integrated mass customisation solution which will enable both customisation ‘at scale’ through automated artwork creation, and personalisation ‘at scale’ through integrated workflow solutions, including ecommerce portals, designed for converters and brands alike. Brand owners will benefit from a streamlined solution for effortless creation of more versioning, more customisation and heightened consumer engagement. Brand owners, small or large, will be equipped to swiftly respond to changing consumer buying behaviour.
Joël Depernet, Esko President, said, ‘The new integrated solution leverages the Esko suite of packaging tools and the HP PrintOS Suite, meaning third-party solutions are seamlessly connected into the production workflow. With the integration of HP Smartstream Designer and Composer in Esko WebCenter, customisation and versioning of each and every new packaging project is within reach. We look forward to working with HP and showcasing our software at drupa.’
Noam Zilbershtain, VP and General Manager of HP Indigo and Scitex, said, ‘The new partnership between Esko and HP will help brand owners and converters to make digital print production more efficient, and packaging customisation to become a mainstream practice within the digital print landscape.’
The solution will be demonstrated at drupa (May 28 – June 7, Düsseldorf) on the Esko and HP booths, as well as on the drupa touchpoint packaging booth.
KALIDECK – ESKO DISTRIBUTOR
+27 11 688 6000
https://www.kalideck.co.za
MIDCOMP – HP DISTRIBUTOR
+27 11 789 1222
sales@midcomp.co.za
http://www.midcomp.co.za
