According to Bruno Arasa, CEO at Hélio Corbeil, the company want to be able to provide a set of unique and complete services to its customers from digital printing of magazines and all types of communication materials, such as leaflets for advertising, municipal services and large format printing. The company partnered with EFI for a transition into digital printing by investing in printers and software.
The Paris-based company decided to enter the digital printing space to offer new services to existing customers as well as attract new customers. They purchased the following equipment: an EFI VUTEk® h5 UV LED hybrid flatbed/roll-to-roll printer, an EFI VUTEk Q3r UV LED roll-to-roll printer, an EFI VUTEk FabriVU® 340i dye-sublimation printer and EFI Pace™ MIS workflow software.
Hélio Corbeil has nearly reached the 200-year-old milestone, specialising in high-volume gravure printing. Gravure, however, has been on the decline for several years and Hélio Corbeil has experienced decreases in volume and price wars, not to mention environmental challenges.
‘It was important for us to get out of the volume/price spiral,’ said Arasa. ‘We therefore took the step last year to first launch digital printing for small and medium-sized magazines as well as for large format communication.
‘EFI was an obvious choice because of the versatility its printers offer. They allow for creativity, but especially excel in productivity, where we will be able to easily meet short deadlines from our customers. Because of EFI’s reputation, we know the company will help us in our ambition to become a new major player in this market. But it is important to note that the machines are not everything,’ Arasa added. ‘It is also the men and women who make up the EFI network who supported us in our digital journey. Our success will also be their success.’
With the new EFI VUTEk h5 printer, H.C.N. will be able to position itself in a new market, while providing customers a high-end guarantee on printed products. ‘We chose the VUTEk h5 for its ability to maintain a high level of colour quality, while keeping a high speed,’ said Arasa. ‘In a world where uncertainty has become the rule, even more so post-Covid 19, we wanted a press that could quickly switch from rigid to flexible, and vice versa.’
The new 3.2 metre printer provides superior efficiency and quality in eight colours plus white and up to nine-layer print capability. With a resolution of up to 1200 dots per inch (dpi), the printer’s eight ink channels can be employed in a faster CMYK x 2 mode capable of producing up to 109 boards per hour.
H.C.N. invested in the EFI VUTEk Q3r roll-to-roll printer to better position the company in the large format space. ‘To become a major player in the large format market, we needed a very productive roll-to-roll printer with many integrated finishing options so that we don’t saturate our cutting fleet unnecessarily,’ said Arasa. ‘Additionally, the quality of the VUTEk inks, which are certified according to environmental criteria, will also allow us to use a wide range of media with very good durability.’
H.C.N.’s new 3.5 metre roll-to-roll printer prints up to 558 square metres per hour and features up to nine ink colours – standard CMYK and optional lc, lm, lk, white and clear coat. H.C.N. will be able to gain outstanding smoothness in shadows, gradients and transitions, as well as precise and sharp 3-point size text with a true resolution of up to 1200 dpi.
The two new UV LED printers at H.C.N. include EFI UltraDrop™ Technology, featuring native 7-picolitre printheads with multi-drop addressability for high-definition image quality. The UV LED curing ensures energy cost savings compared with mercury arc UV and latex printers, for more environmentally friendly printing that consumes less energy while enabling the use of thinner, heat-sensitive substrates.
With the new EFI VUTEk FabriVU 340i dye-sublimation printer, H.C.N. will be able to deliver premium soft signage textile graphics. The machine prints up to 250 square metres per hour and is also the first production-level solution in its class that offers direct-to-fabric production and in-line sublimation without the need for a separate calendar/heat press. As a result, H.C.N’s direct-to-textile prints – such as fabrics for beach flags, textile walls or Smart Frames – are immediately ready for finishing and shipping after printing.
‘We couldn’t go into large format without also investing in a machine that prints on textiles with sublimation,’ said Arasa. ‘To us, the VUTEk FabriVU 340i was the best combination of quality and speed. The choice of VUTEk was also to remain consistent with the rest of the equipment and to have only one interface and one supplier. This should make us more efficient, more cost effective and more in control of the processes of all the large format printing technologies.’
H.C.N.’s new printers also feature EFI Fiery® proServer digital front ends, which combine faster RIPing with enhanced colour management and screening features.
Ensuring that it has a well-rounded, complete system in place, H.C.N. has also invested in EFI Pace MIS software to further improve efficiencies, cut costs and maximise profit potential. As part of EFI’s Midmarket Print Suite, Pace offers smart software solutions in an integrated and certified workflow, allowing for an end-to-end approach to process improvement in eCommerce, marketing, shipping, warehouse and fulfilment management, and planning and imposition.
‘We are still in the implementation phase with Pace, but we can already see the advantages of this agile solution,’ said Arasa. ‘Having to manage productions as diverse in our projects pushed us to select a solution that is very flexible and capable, especially in the order taking process. Whether an order is for a B2B or B2C customer or from our sales force or our web-to-print solution, we are able to reliably provide all requirements needed in a timely manner.’
EFI Pace has also helped Hélio Corbeil in resource planning. ‘Managing not only machine resources, but also human resources, are challenges where Pace is helping us succeed, where versatility and reactivity are required,’ Arasa said. ‘The automation of processes, and even business know-how, is mandatory to be competitive and focus on tasks with higher added value.’
Paul Cripps, vice president of Europe Sales at EFI stated, ‘H.C.N.’s journey represents exactly what we do best: enable and support businesses in their transformation from analogue to digital. With our expertise in digital and H.C.N.’s tenacity, together we will streamline the entire production process for increased competitiveness and boosted productivity.’
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