The growing demand for smaller print runs and special applications (such as customisation), opened the opportunity for Grafimax to invest in digital technology. Based in Blumenau, the Brazilian state of Santa Catarina, Grafimax migrated to the label segment looking for new opportunities and chose the Durst Tau 330 RSC technology to produce labels in small and medium runs.
It’s in this rich region that Grafimax has been working prominently in the label market. The print shop celebrates three decades in the market this year, having started its activities in the traditional typography segment, gradually moving into offset printing and, more recently, investing heavily in the labels and tags market, in which it has has obtained remarkable results.
‘We understood that there were many opportunities in the labels segment. Furthermore, it was a market where we could add more value to our service through special finishes, such as cold foil, lamination, screen printing and varnish, among others. As we are in a heavily industrial area, there was demand,’ said Elimar Reinhold, founder of Grafimax.
‘We researched several brands doing quality tests. The equipment offered good quality, but Durst differentiated itself,’ said Reinhold, explaining the reasons for investing in the Durst Tau 330 RSC, the first in the southern region of Brazil. ‘It is equipment that will not only allow us to meet this volume of medium and small print runs with quality, but it will also give us the security to expand the segments into areas where we still do not have much volume, such as cosmetics and pharmaceuticals, among others.’
Along with the Tau 330 RSC, the company also invested in a laser cutting system to streamline production. In addition, Reinhold highlighted Durst’s structure in Brazil as an important decision factor in the investment. ‘In addition to the commercial team, Durst has a solid structure in the country, with a stock of parts, consumables, a technical team and a technological centre for printhead repairs,’ he said.
