In addition to printing and converting processes, the drupa 2020 focus will be on package printing, industrial and functional printing as well as additive manufacturing. The drupa hotspots touchpoint packaging, Touchpoint 3D fab + print, dna – drupa next age and drupa cube will provide forums for knowledge transfer and dialogue that reflect the innovative spirit of the industry.
Drupa will provide decisive stimuli to the global print technology industry from 16-26 June 2020. Messe Düsseldorf is experiencing a strong demand for exhibition space. Shortly after the official registration deadline, 96 percent of the planned 160,000 square metre space is already booked. Companies from more than 40 countries have already confirmed their participation, including the large global players as well as many smaller companies and promising start-ups.
Touchpoint packaging
Touchpoint packaging covers the entire spectrum of packaging production, from design to new materials, from printing to converting, from amazing embellishments to security and track and trace features. The special forum, which received its premiere at drupa 2016, will be realised in cooperation with the European Packaging Design Association (epda), Europe's association of brand and packaging designers. A steering committee composed of exhibitors such as Agfa, BOBST, Esko, Heidelberg, HP, Kurz and Siegwerk, as well as international brand owners Danone and Nestlé will contribute to a rich visitor experience. Touchpoint packaging is built on the global megatrends impacting packaging production. The drupa touchpoint packaging experience area will showcase multiple packaging applications in a tangible way, providing inspiration for brand owners, designers and converters. It will be a drupa 2020 ‘must see’ with guided tours, short lectures, panels and tangible samples.
Touchpoint 3D fab + print
The enormous potential of additive manufacturing will be an outstanding topic at drupa 2020. The touchpoint 3D fab + print will complement the exhibitors' offerings and reflect the entire spectrum of 3D technologies. State-of-the-art innovations and best-practice-cases will be presented. The special show will be a meeting place with visionary opportunities for 3D printing. Visitors will be able to engage and be inspired by the tremendous economic potential of additive manufacturing. The Dutch publishing house KCI Publishing BV will be again in charge of the conception and organisation.
Dna – drupa next age
dna stands for drupa next age. The special show is dedicated to the long-term future topics of the industry and stimulates productive exchanges between global players and start-ups aiming at innovation in a fast changing world. The special show builds on the start-up area of the previous drupa innovation park (dip!) and is embedded in a new hall concept. Innovators from the start-up scene have the opportunity to present new product ideas, services and new approaches addressing future technologies to facilitate communication around print.
drupa cube
drupa cube, the conference and event programme for drupa 2020, will focus on the innovative power of print and the exciting potential of diverse print applications in a wide variety of industries and areas of life. This involves new technologies such as printed electronics and creative multichannel applications or the use of digital printing techniques in conventional sectors like packaging or in in a myriad of vertical markets. At the same time, the drupa cube’s interdisciplinary approach bridges the gap between creative agencies, marketers and brand owners across numerous markets. The design of the programme and its implementation on site are the responsibility of the British based brand agency FreemanXP.
Werner Matthias Dornscheidt, president and CEO of Messe Düsseldorf, is pleased about the positive booking status. ‘The companies in the print industry know that every four years they find the perfect platform to highlight innovation. They count on the world's leading trade fair to launch new products and engage with clients and prospects effectively. We already see that key players will display their products in identical or even larger areas. The entire drupa team is already looking for the world’s product premieres to come.’
Sabine Geldermann, director drupa and global head print technologies of Messe Düsseldorf, is convinced that the trade fair will demonstrate the dynamism and innovative capabilities of the entire print industry. ‘drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very clear that the fascination of print products increases with the constant development of technical possibilities. Print conquers new dimensions with haptic elements, innovative materials and embellishments opening a bright new world of customer experiences. In addition, future and cross-sectional technologies and in particular global megatrends have a major influence on our industry: applications for organic and printed electronics, nanotechnology and all further developments resulting from ‘industry 4.0‘ which will intervene in a large number of processes.'
