Africa Print attended the official launch of the Canon imagePRESS C165 at Canon South Africa’s showroom in Centurion on 17 September. Combining the best of its award-winning imageRUNNER ADVANCE technology and user interface with a suite of easy-to-use imagePRESS professional tools, users can now get creative at the push of a button.
Elmar Kruger, product manager Pro-Print, business imaging group, highlighted the machine’s key features, namely its versatility in producing labels, POS items, long banners and textured media, as well as its suitability for schools, offices, law firms, copy shops, franchisees and SMEs.
‘The machine can handle paper in multiple sizes and formats, and features variable data printing and personalisation capabilities. The machine can also be calibrated to a client’s specific needs,’ said Kruger, ‘It is easy to use, and can seamlessly integrate into any high-end office environment. The device is energy compliant – all our devices have energy-compliancy certificates.’
Mark Lawn, director of professional print solutions, Canon Europe said, ‘We know you’re having to do more with less, against the clock and within tighter budgets. We want to help make your life easier. So here is a printer that can do it all for you in minutes. From basic scanning and printing all the way up to attention-grabbing posters with local offers and personalised event invitations. It’s all achievable without the need for any technical know-how, so it’s a great fit for any business environment.’
Try eye-catching formats using fancy folds, print on thicker paper for a more ‘premium’ look and feel, or use textured paper for impact. It’s now easier for users to print a wider range of materials. For consumers who’ve left a potential purchase lingering in their virtual shopping basket, a bespoke direct mail piece and a personalised printed envelope can nudge them along to purchase.
Lawn explained, ‘We’re all customers, so we all need to think ‘What makes me want to engage with a brand?’ This is where creative print can make a real difference. The physicality of print awakens the senses and smart personalisation can inspire action. In this digital age, print can drive engagement. You can experience the positive impact in your business and see how it helps to deliver that all-important ROI. The machine plugs into your current set up and document workflows seamlessly. And you’re in consistently safe hands with the same in-built security functionality protecting your information.’
CANON SOUTH AFRICA +27126754900 James.DeWaal@Canon.co.za http://www.canon.co.za
