Colour consistency, spot varnish, hot-foiling, embossing, innovative designs, packaging functionality, use of different kind of substrates and packaging sustainability, are becoming mainstream requests. During a workshop, BOBST and partners presented their solutions and innovations in these areas.
The way brands design, pack and distribute their products is changing and they request converters to deliver more sophisticated packaging to stand out on the shelves and engage with their consumers in new ways. The workshop hosted by BOBST and IPS, held in Cairo on August 23, 2022, unveiled major new opportunities for the folding carton industry in Egypt.
Most of the top converters in the region attended the event to discover capabilities of BOBST’s and its partners BAUMER hhs, CITO and SHARP equipment and solutions to stand out from the crowd in terms of trends and applications, and how they pave the way for an endless number of Folding Carton packaging applications, serving a wide range of consumer goods and meeting brand owners’ latest demands for innovation, high performance and sustainability.
BOBST and partners CITO, SHARP, BAUMER hhs also highlighted how their innovations help converters to deliver quality packaging at high performance and ultimately increase their profits.
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