Antalis South Africa (Pty) Ltd set up a ‘congratulations’ function in September during which they handed over two Apple iPads to agency TBWA, which won the Antalis Creative Use of Paper Award at the 34th Annual Loerie Awards, sponsored by Antalis.
Andrew Human, Loeries CEO, said, The Antalis Creative Use of Paper
Award is great because it highlights the fact that paper can be put to
use in its own unique way. With all the different media available today
it’s important that we have a good understanding of how to make the best
use of each medium.
Adam Livesey and Matthew Brink, the Executive Creative Directors of TBWA, praised their team for their amazing collective effort. Leigh-Anne Salonika and Mike Groenewald were the lucky winners of the coveted iPads.
TBWA’s prize-winning design comprised four separate pieces representing four different clients. Each piece showcased the diversity and flexibility of the paper used, focussing on the clients they represented. As further testimony to the excellence of the piece two of the said clients have already approved work based on the design.
I’d like to thank Antalis for sponsoring this amazing award. The Bi-Annual Art of Design and sponsorship of the Loeries Creative Use of Paper are two examples of their on-going encouragement of our industry. What’s more it’s always very helpful to have someone like Vanashree Govender from Antalis; her regular visits ensure that we aware of trends and new papers. The Antalis paper sample boxes are also, by far, the most user friendly and showcased in a beautifully designed box, said Sasha Traest, Head of Design at TBWA.
We were thrilled to be part of this years Loeries and bear witness to the creative excellence. Congratulations to everyone who participated and, of course, to TBWA as winners of the Antalis Creative Use of Paper Award, said Caroline Coughlan, Marketing Manager for Antalis.
