Africa Print Expo Sparks Major Exhibitor Sales And Quality Visitor Attendance

30th July 2015

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The 2015 Africa print expo, which took place from 22-24 july at Gallagher Convention Centre,

ignited visitors' print potential; welcoming over 5500 print professionals, 46% of which were new visitors to the event, who were able to scope the latest technology from a leading line-up of 125 exhibitors, and explore industry trends with a wide range of educational features. Visitor statistics confirm the quality of attendees, with almost 70% of the audience from senior job positions, 53% with final decision-making authority and 85% of visitors involved in the decision-making process.

Exhibitors were also very positive about the expo, with many reporting increased sales compared to the 2014 event. Africa Print was co-located with FESPA Africa, Sign Africa and Africa LED.

'It was our second year at Gallagher Convention Centre and we are very pleased with the feedback from exhibitors and that there was growth in the number of visitors. The task now is to follow up on visitor feedback, analyse visitor data and see how many international visitors we had and from which countries so that we can deliver an even better expo in 2016. We are putting together a very focused plan with our partners FESPA, to attract more visitors from the Southern African Development Community region to attend in 2016,' said Dyelan Copeland and Charnia Yapp, expo organisers from Practical Publishing.

The organisers would like to thank all sponsors, exhibitors and partners FESPA for their support. The next Africa Print expo, co-located with FESPA Africa, Sign Africa and Africa LED, will take place from 7-9 September 2016 at Gallagher Convention Centre.

Exhibitors gave positive feedback on the event.

'The quality of our prospects are very good. Most of the visitors who engaged with us are serious buyers,' said Raymond Waldeck, MD Antalis South Africa.

'It was a really good show. We have four confirmed sales and we generated serious interest from a number of buyers,' said Wynand Boshoff from Powerbind.

'We were extremely happy with the event, we had a lot of good leads and we will be expanding our stand at next year's event,' said Greg Van Heesch, Digifab.

Gavin Peterson from Clear Solutions said, 'We are happy with the amount of visitors at this year's event; which was very busy, and we had a lot of interest in our equipment.'

Visitors were also enthusiastic about the expo. Graham Hawthorn, Director, Grosvenor Branding Solutions, said, 'This was a fantastic expo where I was able to do three months worth of research in a day and half, and all the under one roof.'

Each stand was judged at the expo according to criteria based on design and staff friendliness and professionalism. The stand winners and runners up include:

Small Floor Space:
First: Optimus.
Runner up: Rectron.

Small Shell Scheme:
First: OKI.
Runner up: Pantone.

Medium Floor Space:
First tie: Trisave-Hamada.
Runner up: Fellowes Beswick.

Medium Shell Scheme:
First: Tulip Inks.

Large Floor Space:
First: Agfa Graphics.
Runner up: Sharp.

Mega Floor Space:
First: Canon.
Runner up: Antalis South Africa.
Third place: Xerox.