Numerous market research studies show that recipients prefer personalised content. Further research shows that colourful, personalised envelopes achieve the highest open and read rates and increase the anticipation of receiving mail. With the new partnership, variable data marketing can now exist at multiple levels.
The alliance entails SCREEN America’s newly formed partnership with envelope converting and mail inserting solutions provider, Winkler+Dünnebier also known as W+D. The alliance provides a complete solution in which direct mailers and commercial printers can produce customised content using roll-fed digital inkjet, create personalised envelopes based on that content and make a seamless transition in which the designated content is inserted into its corresponding envelope.
The complete solution is comprised of a SCREEN Truepress Jet520 series press, SCREEN Equios Workflow and the W+D BB1000 direct mail finishing and inserting system. The sophisticated system, which also allows customised printing on both sides of an envelope, is expected to raise the bar on speed in variable data printing.
‘We are very excited to partner with W+D,’ said Ken Ingram, president of SCREEN Americas. ‘The integration of both our products will provide printers with the opportunity to increase efficiency during the entire production process as well as lower their overall costs.’
‘W+D is extremely excited to work with SCREEN Americas in the development of this specific direct mail application,’ said Michael Ring, president and managing director of W+D North America. ‘This is a great example of where both our companies’ technologies, when used in concert, can fulfil a void that now exists in the direct mail market for leveraging the power of a completely personalised envelope-letter package. The envelope has been around for some 200 years now and with these new technologies we will continue to adapt the effectiveness of paper-based communications to the market’s needs.’
THUNDERBOLT SOLUTIONS
+27 11 657 7000
www.thunderbolt.co.za
