Brand designers have two design platforms from which they can incorporate Ultimate Gray and Illuminating into their print and packaging design files. The new Pantone Connect platform provides packaging and other designers easy access to Pantone Colour Libraries and palette creation tools from anywhere via mobile app, web and within Adobe Creative Cloud.
For packaging designers who need to visualise the impact of substrate, ink and print process on their chosen colour, PantoneLIVE Design simulates the appearance of Pantone colours on 36 packaging substrates so that the appearance of the final printed package can be evaluated.
The official spectral colour values for Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating are now available in PantoneLIVE™, a cloud-based digital colour standard ecosystem. PantoneLIVE integrates across X-Rite’s digital workflow tools, allowing brands and their suppliers to immediately start colour matching, formulating and accurately producing Ultimate Gray and Illuminating for a variety of print, packaging, wide format, signage, industrial and multimedia design applications.
‘A marriage of strength and optimism, Ultimate Gray and Illuminating do not have to be used in equal proportions, either colour can take precedence whether for print, packaging, beauty or home furnishings,’ said Laurie Pressman, Vice President of the Pantone Color Institute.
‘Producing Illuminating for its highest visibility and impact or Ultimate Gray for its versatility in packaging and store displays will require the right colour management software that can match the colour across corrugated, film, offset and digital to ensure that all the components match,’ said Ray Cheydleur, Printing and Packaging Market Manager, X-Rite. ‘Together Pantone and X-Rite provide designers, brands, and their print suppliers with integrated solutions to streamline the design to production process. This includes tools for digital colour communication, ink formulation, colour measurement and quality control.’
To ensure consistent colour matching across materials, Ultimate Gray and Illuminating can be matched to its best matching print colours – Pantone Cool Gray 7 C and Pantone 106 C from the Pantone Matching System (PMS) Solid Coated system for graphics. Brand owners, commercial printers, and packaging converters can now use the libraries available through PantoneLIVE Production for print and packaging to access Pantone master colours and their corresponding dependent colour standards to ensure that each colour is accurately produced regardless of substrate, printing technology or ink types used. PantoneLIVE colours are available within X-Rite’s InkFormulation Software, Color iQC Software and the ColorCert Suite of tools, as well as within a variety of third party ecosystem software partners, providing printers with a total Pantone colour control solution.
Brands and print suppliers can use PantoneLIVE and ColorCert Suite as part of a larger packaging quality control programme to consistently achieve Ultimate Gray and Illuminating across their global suppliers. The combined solution delivers end-to-end print quality process control and reporting. This enables transparent and real-time evaluation of print and colour quality results using digital tools to eliminate the need for expensive and time-consuming on-site press checks.
DIGITALVIEW
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mark@digitalview.co.za
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