Ricoh produced 4000 uniquely different copies of a 2021 416pp calendar in ten different colourways, also known as Fedrigoni 365. Fedrigoni’s Golden Star K was used for the jacket while Splendorlux was chosen for the cover and Freelife Vellum for the inside pages.
Each calendar comprises 365 successful artwork submissions drawn from a pool of more than 830 designs received from UK based creatives. The highly automated end to end process began with typesetting and layout during composition managed by variable data publishing solution FusionPro. Ricoh ProcessDirector then assigned workflow to deliver streamlined production while Ricoh TotalFlow Batchbuilder prepared batches of jobs efficiently and enabled centralised control to monitor and manage the variable jobs.
The powerful printed results were produced by the Ricoh Pro C7200sx colour sheetfed press using extended colour gamut neon colours selected from Touch7 neon colour guides from Khaos Technologies.
Erwin Busselot, Business Innovation and Solutions Director, Commercial and Industrial Printing Group, said, ‘The project demonstrates the ability of Ricoh’s software to flexibly manage such a unique production process. The imaginative and creative designs from such talented contributors also showcases the huge variety of print production possibilities enabled by the Ricoh Pro C7200x when teamed with Touch7. We were delighted to work with Fedrigoni on such a dynamic and inspiring project to illustrate how impactful design and high quality, well executed print creates a powerful combination. Brands and creatives will be able to see for themselves how the right mix can prove irresistibly engaging.’
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