Behind every partnership is a story, and in 2018 Mohawk began a new chapter with the acquisition of Crane’s Stationery. Since then, the two businesses have come together to form an all-star team of dedicated craftspeople, committed to stewarding Crane’s 200-year papermaking legacy.
In developing the updated Crane Papers portfolio, product and marketing teams at Mohawk collaborated to create products that celebrate heritage while serving all the current and future uses of paper. The refreshed Crane Cotton Papers portfolio includes:
Crane’s Lettra Letterpress: Crane’s Lettra fuelled the rebirth of artisanal letterpress printing. Recognised for its lush cotton surface and handmade quality, Lettra’s Letterpress finish is the industry’s first choice for impact printing processes like letterpress, engraving, blind embossing, and foil stamping.
New Crane’s Lettra Impress: Lettra Impress finish expands the possibilities for printing on cotton papers. Optimised to complement the newest digital presses, Impress finish will also perform effortlessly on offset or any of the impact processes traditionally associated with cotton papers. This new finish includes several colour options, including three fresh pastel shades and Dark Black.
New Crane’s Lettra Impress Duplex: constructed from Lettra Impress Pearl White and Dark Black, Lettra Impress Duplex is a show-stopping sheet with the versatility of single-ply Lettra Impress in a two-shade sheet.
Crane’s Crest: for over a century, Crane’s Crest has been synonymous with the finest stationery, distinguished by its crisp, cotton feel and subtly tactile elegance. Available in four nuanced and natural finishes, Crane’s Crest is the perfect choice for letterhead, personal stationery, business cards and any project where materials matter.
Mohawk’s newest swatchbook of Crane Papers represents a reinvigorated portfolio that demonstrates Mohawk’s commitment to the legacy of expertly crafted American paper. The book contains a comprehensive and versatile collection of pure cotton papers.
Every colour, finish, and basis weight available in the Crane Papers portfolio is represented across four waterfalls of paper swatches. The new swatchbook also features stock listings and details for each of the grades.
In support of the refreshed Crane Papers portfolio, Mohawk is introducing Make with Mohawk Print Set 03. Print Set 03 is the third in a three-part series pairing specific printing processes with select Mohawk papers. For this set, Crane’s Lettra is paired with one, two and three-colour letterpress printing.
‘Crane’s Lettra is the perfect paper to bring out the tactile beauty unique to letterpress,’ said Chris Harrold, Senior VP of Marketing and Creative at Mohawk. ‘Today, as designers increasingly crave a contrast to the slick experience of a screen, Lettra and letterpress offer the perfect high-touch alternative.’
For Print Set 03, three heavy weights of Crane’s Lettra were chosen to serve the vision of three featured artists:
– New Crane’s Lettra Impress Dark Black 110 Cover (297 gsm) + Brendan Monroe.
– New Crane’s Lettra Impress Light Pink 110 Cover (297 gsm) + Super Nice Letters.
– Crane’s Lettra Letterpress Pearl White 110 Cover (297 gsm) + Nathaniel Russell.
Crane’s Lettra + Letterpress prints and cards are also available for a limited time through the pop-up Make with Mohawk Printshop: a new online resource that challenges designers to create their own work using the same papers and processes demonstrated in the Make with Mohawk Print Set series, powered by TOG.ink.
The Crane Papers swatchbook and Make with Mohawk Print Set 03 were designed by Hybrid Design of San Francisco, CA and skillfully printed by Fey Printing of Wisconsin Rapids, WI with letterpress prints printed by The Occasions Group in Mankato, MN.
Melissa Stevens, Chief Revenue Officer at Mohawk, said the partnership has been a success from the start. ‘Mohawk has always had craftsmanship at its core, and Crane was built on a legacy of cotton papermaking,’ Stevens said. ‘The combined knowledge and artistry at these two companies opens up remarkable possibilities for innovation.’
[sc name=”whatsapp_subscribe” ]
MOHAWK www.mohawkconnects.com
