With growing demand for recycled materials among consumers, the industry-first facestock made from recycled polyethylene (rPE) is an important step towards meeting brand owners’ sustainability goals and complying with emerging regulations.
‘Polyethylene labels are a very widely used component of packaging, so improving sustainability is important. The technical challenges we faced when developing this rPE product were significant in terms of matching technical performance, and development work is ongoing. Our expectation is that films with recycled content will improve still further as we pursue new lines of research,’ said Jenny Wassenaar, Avery Dennison label and graphic materials sustainability director EU.
Successful print and dispensing trials are now complete, demonstrating the company’s commitment to finding more sustainable solutions for the labelling industry. Recycled PE contains more impurities than virgin PE film, which gives the film a unique aesthetic, without compromising printing, dispensing or application.
There is a big appetite for making a personal contribution to sustainability, and brands are actively looking for more sustainable material options. An rPE label will make a contribution towards that goal. Avery Dennison’s strength in materials science is enabling increased recycled content to be incorporated into label materials, as well as progressing recyclability of consumer goods packaging.
Please be advised that this article pertains to Label Pressure Sensitive Materials and not Avery Dennison graphics materials as yet.
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