BOBST technology partner Graphilabel – the inventor of the revolutionary THQ printing technology – was awarded the Prix de l’Innovation for the best work in flexographic printing at the FlexoStars 2017 competition towards the end of last year. The awards ceremony was held in Saint-Malo, France.
The jury also gave awards (FlexoStars) to four Bobst Group customers for the quality of their work in the corrugated cardboard category.
‘Before THQ technology was invented, printing professionals using flexography couldn’t reproduce an image’s full richness and emotion on a product package. The colour range was restrained and ordinary printing on corrugated cardboard was impossible due to the fluting. Reproducing a motif in colour necessarily meant reducing quality. THQ has changed all of that,’ said Didier Guenu, founder of Graphilabel.
BOBST has partnered with Graphilabel since 2015 and holds exclusive rights to this process for corrugated cardboard. Under the name BOBST THQ FlexoCloud, BOBST markets a flexographic post-print solution devoted to corrugated cardboard and available on a wide range of the brand’s new flexographic post-print machines.
BOBST THQ FlexoCloud technology is opening flexography to markets previously restricted to offset and photogravure. The rendering can reach very high definition far greater than 350 lines per centimetre, and the cheaper tools associated with the flexographic process allow very competitive production costs for short and medium runs.
This year, BOBST flexographic machines racked up a remarkable record of achievement. Of the six awards presented for printing on corrugated cardboard, four were awarded to BOBST customers.
