Shutterfly, the leading manufacturer and digital retailer of high-quality personalised products and services, has leased 25 new HP Indigo 12000 Digital Presses, making it the largest customer installation in HP Indigo history.
HP and Shutterfly officials disclosed the agreement during the drupa 2016 tradeshow in Düsseldorf, where the HP Indigo 12000 Digital Press made its worldwide debut. Shutterfly is shifting production to its new HP Indigo 12000 fleet, and installation of the new presses will take place in summer 2016 to ensure the company is prepared for peak holiday season production of photo-specialty applications, such as custom photobooks, greeting cards and calendars.
‘Shutterfly has collaborated with HP for the better part of a decade, first as an early HP Indigo adopter and having since grown our business with HP in line with their steadfast innovation in the photo-specialty market,’ said Dwayne Black, senior vice president and chief operations officer, Shutterfly Inc.. ‘This latest installation of an HP Indigo 12000 fleet will help Shutterfly continue to deliver innovative, personalised web-to-print product offerings to our customers.’
The holiday season is Shutterfly’s most demanding production period and the most vital to the company’s success and bottom line. To prepare for this peak in demand as well as capture new customers, the company sees it as mission-critical to have the right production engine in place to manage the annual boom of photo-based gift-giving around major holidays.
With its new HP Indigo 12000 Digital Press fleet, Shutterfly can handle the significantly increased volume of photo-specialty jobs and take advantage of the most recent HP Indigo innovations, including improved colour accuracy and consistency. Shutterfly can also increase productivity and automation by utilising the new press’ larger print format, efficient workflow and automation tools equipped to handle thousands of jobs per day.
‘HP and Shutterfly have a like-minded determination to deliver the very best in quality standards for photo applications that often become long-lasting memories and keepsakes,’ said Mike Salfity, general manager and global head, Graphics Solutions Business, HP Inc. ‘We look forward to working with Shutterfly and delivering the right technology at the right time to help our customers meet mission-critical production demands.’
To take full advantage of their expanded digital B2 production line, Shutterfly is also adopting three Horizon SmartStackers, which provide automated cutting, trimming, collating, and stacking for faster job turnaround, reduced waste and fewer errors.
This smart sheet processing system is designed to be integrated in-line or near-line with the HP Indigo 12000 Digital Press for the production of photo-specially applications the company has in mind for its new fleet.
