MENU

Latest Print Industry News

Submit Your News
12 October 2017

Color In Mail Offers Unique Solutions With Xerox Presses

99
Color In Mail founder Warren Stanton
Midrand based direct mail printer Color in Mail is experiencing a second generation of success with Xerox solutions.

Color in Mail was founded by Warren Stanton in 2003 with the aim of bringing colour variable data printing to the direct mail market focusing on meeting customers’ wants and needs. Although true production-level variable colour printing was in its infancy at the time, Stanton knew that there would be a market and demand for solutions based on this capability.

The most important element in this market is the capabilities of the equipment, whether it can handle production volumes, colour print quality and, volumes of variable data. This relies on a combination of printing hardware, for print quality and data handling software to achieve the correct merging of data elements. For Stanton, the choice of supplier was made relatively easily, based on the many years of experience which his father, Gavin, had with Xerox solutions in his own company dating back as far as 35 years ago to the time of laser xerographic printers.

Xerox Business Partner XBC-IT, with the support of Bytes Document Solutions (BDS), has assisted and guided Color in Mail through the learning curves and growth that the company has experienced.

Direct mail printing makes an impact through personalisation and customisation. What this means is that, over and above the use of recipient’s name and address, the images and other data printed are also specific to the recipient. This can be as simple as dedicated text - right through to images specific to the recipient. One of the regular production jobs handled by Color in Mail is a sheet of casino vouchers for members which sees each recipient receiving a set of vouchers created individually for that specific member.

Stanton commented, ‘If you look at the length of that particular run it is more than 58,000 sheets, however, there are no less than 14,000 completely unique combinations of images. Add to this the various values of the offers and the client’s details and every single sheet is unique. This is not something that can be done conventionally, it requires the power of digital printing combined with database management.’

Over the years, Color in Mail has had a number of different Xerox printers. Stanton added, ‘There is one other aspect which is very important: service. While the equipment has to be reliable and robust, it is understandable that there will be times when service, repairs or other forms of maintenance are required. What sets XBC-IT and Bytes apart is the level of service. They guarantee a four-hour turnaround but it is usually a lot less than that.’

With success and growth has come the need for more print capacity, specifically in the colour arena. This resulted in Color in Mail installing the Xerox X1000i press. While the production speed of 100 pages per minute in full-colour and the duty cycle of up to 400,000 sheets per month were both impressive, it was the capability of the press to print metallic silver or gold and the clear varnish printing which were of particular relevance to Stanton.

He commented, ‘The Xerox 1000i appeared more robust than the other devices I looked at, with the ability to handle quality-enhancing prints using metallic and clear varnish giving it a distinct edge. Metallics, especially Gold have always been difficult to achieve. Gold is almost impossible to accurately emulate using the four process colours. The fifth print station means that we can create true gold. All these enhancements give us something different to offer to our customers, something which they appreciate as it elevates their campaigns.'

The Xerox 1000i joins the J75 and the Versant 2100 colour production presses giving Color in Mail a full complement of new Xerox presses to handle a wide range of work. While the majority of its efforts are aimed at providing full multi-channel marketing services, Color in Mail is able to produce a wide range of printed materials ranging from business cards through to customised and personalised prints on a range of paper-based substrates up to 350gsm.

Stanton spends a lot of time educating customers in the corporate sector on the benefits of personalised and customised printing, as well as on the advantages to be gained from a full, multi-channel marketing campaign. As the message gains traction, more corporates are starting to experiment with the capabilities that are available.
LOCAL DISTRIBUTOR

BYTES DOCUMENT SOLUTIONS

Tel: +27119289111

Email: xerox@bdsol.co.za

Website: http://www.bytesdocumentsolutions.co.za

LATEST NEWS

Bobst Africa And Middle East Celebrates 25th Anniversary

18 October 2017 - Bobst Africa and Middle East Ltd. recently celebrated its 25th anniversary. An event to mark the occasion was held in Tunis during the first week of October. The event was attended by Jean-Pascal ...

Heidelberg Recertifies To New Management System Standards

17 October 2017 - Certification to the international ISO standards has been part and parcel of Heidelberger Druckmaschinen AG (Heidelberg)’s quality and environmental policy for over 20 years. As such, the company...

Bytes Document Solutions Partner Cape Office Installs Xerox Versant 80 Press

16 October 2017 - Bytes Document Solutions has announced the installation of a new Xerox Versant 80 Press at family-run commercial printing business Print-Tag, suppled by long-time authorised business partner and origi...

Konica Minolta Unveils AccurioLabel 190

13 October 2017 - The AccurioLabel 190 full-digital toner press has been developed and manufactured in cooperation with Danish company Grafisk Maskinfabrik (GM). The machine was unveiled at the recent Labelexpo. Ko...

Develop CEO Shares Insight Into Customer Relations

12 October 2017 - When creating a relationship with a customer, there are several aspects that often get overlooked and need to get taken into greater consideration. Marc Pillay, CEO of Develop South Africa outlines...

Production Inkjet Offers Its Complements To Offset

12 October 2017 - It’s been nearly 10 years since drupa 2008, the show that was unofficially called 'The Inkjet drupa'. It was the time when high-speed digital production inkjet had begun to hit critic...

Digital Media Vs Printed Media

11 October 2017 - Working out if it’s better for the planet to communicate in print, or to do it digitally just got easier, sort of. ISO standards developers working on documents for graphics technologies have...

Dow Jones Sustainability World Index Announces Konica Minolta As Industry Group Leader

10 October 2017 - Konica Minolta is committed to sustainability and corporate social responsibility, and this has led the company to being announced as the Industry Group Leader in the segment Technology Hardware & Equ...

Kernow Coatings Announces Availability Of Elite Synthetic Paper

10 October 2017 - KernowPrint Elite synthetic paper for HP Indigo is now available in SRA3 sheets. Featuring Cobalt Coating Technology, the paper includes unmatched ink performance, complete static control and endle...
suscribe